A conversion is the general term for a visitor completing a goal on a website. Therefore, conversion rate optimization — or CRO — is the process of optimizing your website to increase the percentage of visitors who take a desired action.

In order to create the best strategy to improve your CRO, you need to understand how users move through your website and know what actions they do or do not take. At Invigilo LLC, we work with you to understand your business’ and website’s goals, analyze past and current website data, and craft a unique strategy to improve your conversion rate.

Conversion Rate Optimization Near Buffalo, NY