WHAT IS GROWTH DRIVEN DESIGN?
Website design (or redesign) used to mean taking months of time to create and implement a new website every few years. Today, that process is being replaced by growth driven design: a fusion of site design and marketing.
In today’s digital age, technology and design trends are constantly changing. To keep up with the ever-evolving trends, you need to consistently research and analyze how users are interacting with your website and implement changes as quickly as possible. To do this, marketers have developed the growth driven design process. Growth driven design is the iterative approach that involves continuous learning and improving of your business’ website (or service, product, etc.).