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From sending out newsletters to announcing special holiday offers, all of your emails should be sent to specific customers with a specific purpose. Providing your customers with relatable content is key to a successful email marketing strategy.
Email remains one of the most important aspects of marketing ROI. In fact, various studies that on average, for every $1 you spend on email marketing, you can expect a return of $42. — and who doesn’t want a 4,200% ROI?
Here are some of the common benefits of utilizing email marketing:
An email marketing strategy is an important part of any marketing strategy. It is the most cost-effective way to promote your products, communicate with your customers and reach your business goals. Today the statistics shows that email marketing outperforms all online marketing strategies. That doesn’t mean that one is better than the other; it only means that their tactics and scale are different. Measuring the success of email marketing in small business is the key to developing more effective campaigns.
Consumers are sharper and more privy to the internet now, they require trust in order to be sold to not just flashy words, and the best way to build trust is through a personal relationship!
A personal touch can ignite conversations, having a profound effect on your bottom line and the success of your business.
It’s time to optimize your digital presence!