From individuals to businesses to public institutions, we all in the online world have two identities. One is in real life and the other is online. Marketing professionals, business owners, and CEOs are familiar with this. The internet can be volatile and your reputation can diminish overnight faster than a disgruntled customer hits the submit button on the review page.
No matter how good your company’s customer service is, there will always be customers who feel that your business didn’t live up to their expectations. And that person is more likely to share their experience in reviews than someone who has had a great experience. According to hiver “Americans across the board report telling more people about poor service (15 people on average) than about good experiences.
Here are some of the common benefits of utilizing review management:
Consumers are sharper and more privy to the internet now, they require trust in order to be sold to not just flashy words, and the best way to build trust is through a personal relationship! A personal touch can ignite conversations, having a profound effect on your bottom line and the success of your business.