Month: December 2017

Google’s Updated Snippets – The Good, The Bad & Ugly

You would think that we would have learned from Google by now to expect the unexpected. There is calm in the SERPs during the holiday season where not too much changes. This way businesses can trust (and invest) in Google to sell their products or services this time of year. In mid-November, there was a considerable change in the Search Engine Results Page (SERP) where about 51% of the search results has longer snippets associated… Read more »

What is UX and Why Is It Important

UX Design

Well depending on who you are speaking to User Experience or UX, UXD, UED or XD all mean the same exact thing. So don’t be fooled when you are talking to different marketing or digital agencies when some of this terminology is thrown at you unexpectedly. All of these abbreviations come down to one key point. Enhancing the experience of your website so that it is easy to navigate to creating a pleasant buying experience… Read more »