Tag: google

What Pay-Per-Click Marketing Is and Its Advantages

While you may not be familiar with the term “pay-per-click marketing,” chances are you’ve seen or clicked on a pay-per-click ad at least once. They are the ads in the sidebar of a blog page or the paid results on the top of a search engine’s results page. There is a range of online advertising options that charge you on a per-click basis, including paid search marketing, display advertising, social media advertising, affiliate marketing, and… Read more »

Google’s Updated Snippets – The Good, The Bad & Ugly

You would think that we would have learned from Google by now to expect the unexpected. There is calm in the SERPs during the holiday season where not too much changes. This way businesses can trust (and invest) in Google to sell their products or services this time of year. In mid-November, there was a considerable change in the Search Engine Results Page (SERP) where about 51% of the search results has longer snippets associated… Read more »